The Robinson Report – Leftovers

“It’s NOT the Leftovers that are wasteful – but those who either don’t know what to do with them or can’t be bothered with them.” – Julian Baggini Your refrigerator is full of them – and by Cyber-Monday, you’re sick of them. Last week we covered Clutter Creep – the...

The Robinson Report – Clutter Creep

“Out of clutter, find simplicity.” ― Albert Einstein All brands eventually wakes from the malaise of sameness – to find it. Our homes have it – mostly tucked in drawers or hidden in seldom used rooms. Clutter. Where you place a once-important item to be...

The Robinson Report – Relevancy Revisted

Monday May 16th, 2011. The day Donald J. Trump withdrew from – the 2012 Presidential run. Only to sag into our subconscious, rear-view mirror of irrelevancy. Fast – forward to last week. Well – you know. Remaining relevant is often the ‘Worst Fear’ answer in...

The Robinson Report – Prep

Celebrity Chef Anthony Bourdain – does it. Clinton and Trump – do it. Lin-Manuel Miranda – did it. For SIX YEARS! Prep for their success. It matters not what that process is – just have a consistent, robust prep plan for your brand. We often get the question –...

The Robinson Report – Message

Your brand is messy. And – it’s not your fault The human brain has seven slots of short-term memory (give or take two slots) at any given time. The job in branding is to grab just ONE slot – and print it to long-term memory. The biological phenomenon is the...