The Robinson Report – Brand – or – Bland

“There’s a trend in marketing today to make brands “fully integrated” and “seamless.” In other words, to eliminate all incongruity and surprise. Shallow blands are fully integrated and seamless. To be deep and attractive, a brand must have incongruent characteristics...

The Robinson Report – In Your Words

Passion is a funny and fleeting thing – at times void of common sense. Colleague and Radio Genius Fred Jacobs recently reflected on radio as a career. Job satisfaction and Careercast’s list of the 10 Worst Jobs in 2017. Read Fred’s take on why the survey missed...

The Robinson Report – Find It

“The real voyage of discovery consists not in seeking new landscapes,but in having new eyes” -Marcel Proust Nearly eight months have passed since we discussed – The Last. Including – the discovery of Stevie Nicks, Adam Corolla, Jimmy Kimmel and Sarah...

The Robinson Report – Puppy Love

“The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion.” Abraham Lincoln Sure, the media splatters bad news like a low-budget horror film. The destruction aftermath of the most...