“Creativity is allowing yourself to make mistakes.  Art is knowing which ones to  keep.”

–Scott Adams (Through Dilbert)

There is no ‘perfect’.

The talent bloodbath brought on by overextended owners has taken out many of our most talented people.

While this is a set back in media, it creates great opportunity for those who remain behind.

The NEXT level of talent has a promising future – if we let them.

You might be reading this with a downsized staff and not your best guns on the front line.

Two words – be patient.

Not only with YOUR current situation but also with your current talent.

Think MENTOR – not MANIAC.  How we treat emerging talent will have a lasting impression.

Creating and building a new show or developing fresh talent is a process – far from a perfect process.

YOU – and your talent – will make mistakes.

Let talent take new chances – make new mistakes.

Witness the art – keeping the ones that are winners.

Then shake it off and let them try again.

Next Week: Adjustment

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Kevin Robinson is a record-setting and award-winning programmer.  His brands consistently perform in the Top 3 of the target – often times as the list leader.  In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand.  Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position.  His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent.  Kevin lives in St. Louis with his wife of 30 years, Monica.  Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.