“There are no secrets to success.  It is the result of preparation, hard work, learning from failure” – Colin Powell

If you’ve played an interactive video game, you’ve experienced that feeling.

The confidence you’re going to be victorious on THIS level – THIS game.

Then – boom! 

You’re blindsided by a sly competitor.

Executing all the right moves – you should have WON this round.

We all make the mistake of over-confidence – or being under-prepared.

If you’re an accomplished amateur golfer – and video your swing.

You’ll be less than overwhelmed with the visual results.

We all need a coach – mentor – cheerleader.

Someone who protects your blind side – and improves on what you don’t see.

We’ve witness technical blindsides in business media – as timelines for tech compresses.

Blockbuster blindsided by Red Box.  Red Box blindsided by Netflix.

The cassette blindsided by the CD.  The CD blindsided by iTunes.

The Thumb Drive blindsided by The Cloud.

Choosing a skilled coach to help you uncover the blind spot is crucial.

Often in broadcast, too many messages – overdrawn features – talent crutches – stale the brand.

Couple worn tactics with the ‘that’s the way we’ve always done it’ compassing mentality.

Blindsides – at times – are self-inflicted.

Choosing a skilled coach to help you uncover the blind spot is crucial.

As a friend confided from his trusted therapist:

“You Can’t See It – Because You’re In It”

Competition – culture – customers.  All rapidly changing around you.

Protecting your blindside – protects your future.

Next Week: Change – Wisely

Kevin Robinson is a record-setting and award-winning programmer.  His brands consistently perform in the Top 3 of the target – often times as the list leader.  In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand.  Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position.  His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent.  He is also a featured speaker to national groups and state associations. Kevin lives in Indiana with his wife of 33 years, Monica.  Reach Kevin at (317) 769-0583 or kevin@robinsonmedia.fm.