“The real voyage of discovery consists not in seeking new landscapes,but in having new eyes”
-Marcel Proust
Nearly eight months have passed since we discussed – The Last.
Including – the discovery of Stevie Nicks, Adam Corolla, Jimmy Kimmel and Sarah Pepper.
Among others.
At times it’s seeing talent – with NEW eyes.
Pitching Phenom Rick Ankiel blew himself off the mound – then re-tooled into an award-winning outfielder.
Rick is now a Life Skills Coach with The Washington Nationals.
If Johnny Depp didn’t drive his friend Jackie Earl Haley to the Nightmare on Elm Street auditions, Depp still might be – un-found.
The 1991 PGA Championship. Eventual winner (and 9th alternate) PGA rookie John Daly drove all night from Memphis to play a course he’d never seen – with a caddie he’d never met.
Sometimes – it’s persistence.
Are there opportunities in media for ‘the next’?
Certainly.
Robinson | Media’s client base now has three prime opportunities – where driven ‘unknowns’ go to the front of the line.
This week, Dan Vallie’s annual Radio Talent Institute gathers in Georgia under the tutelage of radio pro John Dimick – beating the drum
Days filled with ‘finds’ in all aspects of media – with young, passionate talent.
While funds – and logistics- prevent budding talent from breaking the HR screen, keep a sharp ear open for the un-conventional.
Remember – The Biebs was discovered – on You Tube.
It’s – Out There!
Next Week: In Your Words
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in Indiana with his wife of 32 years, Monica. Reach Kevin at (314) 882-2148 or kevin@robinsonmedia.fm.