It has been decades since the National Association of Broadcasters wrote a book – on radio programming.
There’s the occasional programming highlights – in their bi-annual sessions.
Mostly derived around ancillary, newer media – like the punch drunk obsession around digital – or on-demand audio.
That why it’s refreshing to see – the tide changing.
Traditional programming coaching – what comes through the speakers between 88 and 108 on the dial – is on the rebound.
A recent speaking engagement to The Indiana Broadcasters Association Convention – re-assured faith in local, live broadcasters.
Indiana isn’t much different than many state broadcasters – and perhaps a microcosm of what’s happening in our industry.
Indianapolis was once a vibrant radio market – outlined in the documentary Naptown Rock Radio Wars.
Now, Indy – outside spoken word – is homogenized like all the other Top 48 electronically measured markets.
Programmers counting ‘meters’ MOST Sunday nights – rather than creating robust creative to boost those meters.
MOST encouraging was the depth of local, live broadcasters still inhabiting my home state.
Terre Haute – Indiana Broadcasters Association President Dave Crooks is expanding his DLC Media and built new studios on Mother Road US 40 in Brazil – and moved his family north from Washington. Midwest Communications is his competitor and another excellent – albeit Green Bay based – broadcaster.
Owners in Bloomington, Richmond, Rensselaer have similar success stories.
And it’s growing – locally.
Next Up – Time
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in Indiana with his wife of 32 years, Monica. Reach Kevin at (314) 882-2148 or email@example.com.