It has been decades since the National Association of Broadcasters wrote a book – on radio programming.

There’s the occasional programming highlights – in their bi-annual sessions.

Mostly derived around ancillary, newer media – like the punch drunk obsession around digital – or on-demand audio.

That why it’s refreshing to see – the tide changing.

Traditional programming coaching – what comes through the speakers between 88 and 108 on the dial – is on the rebound.

A recent speaking engagement to The Indiana Broadcasters Association Convention – re-assured faith in local, live broadcasters.

Indiana isn’t much different than many state broadcasters – and perhaps a microcosm of what’s happening in our industry.

Indianapolis was once a vibrant radio market – outlined in the documentary Naptown Rock Radio Wars.

Get it – watch it.

Now, Indy – outside spoken word – is homogenized like all the other Top 48 electronically measured markets.

Programmers counting ‘meters’ MOST Sunday nights – rather than creating robust creative to boost those meters.

MOST encouraging was the depth of local, live broadcasters still inhabiting my home state.

Starting with Ft. Wayne, Federated Media and Sarkes Tarzian – creating local, vibrant content.

South Bend – Mid-west Family Broadcasting has entered the market – waring with Northern Indiana’s Federated Media.

In Lafayette, newcomer Neuhoff Media is investing in the local market and competing with Indiana native Kaspar Broadcasting.

Terre Haute – Indiana Broadcasters Association President Dave Crooks is expanding his DLC Media and built new studios on Mother Road US 40 in Brazil – and moved his family north from Washington.  Midwest Communications is his competitor and another excellent – albeit Green Bay based – broadcaster.

Evansville – That same Midwest Communications has carried on the excellence in broadcasting from family owned South Central Broadcasting – and in high completion with Townsquare Media.

Owners in Bloomington, Richmond, Rensselaer have similar success stories.

Audience is leaving digital streaming and – returning to radio.

And it’s growing – locally.

Next Up – Time

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in Indiana with his wife of 32 years, Monica. Reach Kevin at (314) 882-2148 or kevin@robinsonmedia.fm.