“It’s NOT the Leftovers that are wasteful – but those who either don’t know what to do with them or can’t be bothered with them.” – Julian Baggini
Your refrigerator is full of them – and by Cyber-Monday, you’re sick of them.
Last week we covered Clutter Creep – the piling on of ideas without shedding stale concepts.
Now that you’ve reviewed your brand for clutter, what to do with The Leftovers?
Those once- sacred artifacts that are dumped in the hold file.
The Leftovers aren’t without value – to someone else.
They had true purpose for you – but the shelf life expired.
So, in the spirit of the holidays, share them.
Ring up a colleague in a similar business.
Offer them the strategic, tactical and execution guts of the program that once brought YOU success.
Networking with a voice – not virtually – is a lost art.
Think of it as an Open Book garage sale – where the currency is ideas.
More times than not the voice on the other end with share one (or more) future Leftovers – in return.
Next Week: Alliances
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonmedia.fm.