“The weeds keep multiplying in our garden – which is our mind ruled by fear. Rip them out and call them by name.” – Sylvia Browne
It’s been over a decade since we wrote about Scott Ginsburg.
Scott is the guy who, since 2000 has worn a Hello My Name IS Scott – nametag.
Every day, every hour, every minute.
He even has it tattooed on his chest – so it’s on when he showers.
One visit to Scott at www.hellomynameisscott.com. And you’ll know who he is – instantly.
Now – have a look at what Life Coach and Expert Networker Halle Simpson says about getting the most out of networking.
Many lack confidence and – harbor fear – in a business social situation.
Gain YOUR confidence by taking Halle’s ‘6 Tips’ for networking to heart – here.
In measured media, we ‘run for office’ every quarter hour.
Every day – every month.
Imagine you – applying Scott’s affinity for name recognition and Halle’s passion for networking – with your media brand.
Making a face impact on the first meeting – audience | client | networking – is paramount.
Confidently, rip those ‘weeds of fear’ out of your thoughts.
Here’s a quick set-up list for your next event:
- Upon greeting, extend your hand and announce who you are (and who you’re with) – first AND last name
- Create nametags, embroidered shirts or ID’s for your staff (magnets backs for nicer clothing/events)
- Engage prior to station/client business (where are you from/where do your kids go to school?) That’s where relationships are built.
- Give your New Friend FULL attention, being engaged – ‘in the moment’
- Leave something – anything – memorable to create a lasting impact
On air – same goes.
Say YOUR name – and your brand first AND last name.
In the order of how the logo reads – same way every break.
You can make an impact with the smallest details.
You’ll certainly be the only one in your brand lane – paying attention.
Next Up – “You Won’t See This In A Marketing Report”
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonmedia.fm.