“The weeds keep multiplying in our garden – which is our mind ruled by fear. Rip them out and call them by name.” – Sylvia Browne

It’s been over a decade since we wrote about Scott Ginsburg.  

Scott is the guy who, since 2000 has worn a Hello My Name IS Scott – nametag. 

Every day, every hour, every minute. 

He even has it tattooed on his chest – so it’s on when he showers. 

One visit to Scott at www.hellomynameisscott.com. And you’ll know who he is – instantly.

Now – have a look at what Life Coach and Expert Networker Halle Simpson says about getting the most out of networking.

Many lack confidence and – harbor fear – in a business social situation.

Gain YOUR confidence by taking Halle’s ‘6 Tips’ for networking to heart – here.

In measured media, we ‘run for office’ every quarter hour.

Every day – every month.

Imagine you – applying Scott’s affinity for name recognition and Halle’s passion for networking – with your media brand.

Making a face impact on the first meeting – audience | client | networking – is paramount.

Confidently, rip those ‘weeds of fear’ out of your thoughts.

Here’s a quick set-up list for your next event:

  1. Upon greeting, extend your hand and announce who you are (and who you’re with) first AND last name
  2. Create nametags, embroidered shirts or ID’s for your staff (magnets backs for nicer clothing/events)
  3. Engage prior to station/client business (where are you from/where do your kids go to school?) That’s where relationships are built.
  4. Give your New Friend FULL attention, being engaged – ‘in the moment’
  5. Leave something – anything – memorable to create a lasting impact

On air – same goes. 

Say YOUR name – and your brand first AND last name.

In the order of how the logo reads – same way every break.

You can make an impact with the smallest details.

Hand-written thank you notes?

You’ll certainly be the only one in your brand lane – paying attention.

Next Up – “You Won’t See This In A Marketing Report”

Kevin Robinson is a record-setting and award-winning programmer.  His brands consistently perform in the Top 3 of the target – often times as the list leader.  In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand.  Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position.  His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent.  Kevin lives in St. Louis with his wife of 30 years, Monica.  Reach Kevin at (314) 882-2148 or robinsonmedia.fm.