“Your perception will determine your reception”
― Bernard Kelvin Clive
A small town filled with solid Americana Values – tucked in the belly of The Hoosier State.
Also, home to the headquarters of – The Red Gold brand.
Their executive facilities are housed in a former elementary school – with few waypoint markers to their gates.
When entering the building, there’s no buzzer – or passcode – for entry.
Inside this family-owned generational business, you’ll find a welcoming reception.
Offering warm coffee.
And – a stroll through their museum.
Yes – museum.
After your tour and out of Elwood you’ll find another national – family owned brand.
Just make the short 22 minute trip west on IN 28 then south on IN 213.
You’ll run right into – Beck’s Hybrids.
Enter Beck’s reception – and you’re suddenly in a faith based bookstore.
With several choices in your flavor of coffee.
A short stroll across their Atlanta, Indiana campus – take their self-guided museum tour.
But not before you graze their swag-filled – Country Store.
In stark contrast, 8 minutes north of Atlanta is another national Ag brand.
Publicity traded and corporately owned with non-descript – almost barracks like – buildings.
Outfitted with cold, gray wired phones
You’ll need to ID your party in a laminated book before being – ‘buzzed – in’.
Red Gold and Beck’s Hybrids offer this sort of hospitality because – it’s in their DNA.
This week – when you’re entering your reception arena take stock of what is offered.
You’ve walked through it a hundred or perhaps a thousand times.
It’s the first portal to your clients.
Is YOUR DNA on display in your reception?
That determines – your perception.
Next Week: Preparation
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in Indiana with his wife of 32 years, Monica. Reach Kevin at (314) 882-2148 or firstname.lastname@example.org.