“Your perception will determine your reception”
― Bernard Kelvin Clive

Elwood, Indiana.

A small town filled with solid Americana Values – tucked in the belly of The Hoosier State.

Also, home to the headquarters of – The Red Gold brand.

Their executive facilities are housed in a former elementary school – with few waypoint markers to their gates.

When entering the building, there’s no buzzer – or passcode – for entry.

Inside this family-owned generational business, you’ll find a welcoming reception.

Offering warm coffee.

And – a stroll through their museum.

Yes – museum.

After your tour and out of Elwood you’ll find another national – family owned brand.

Just make the short 22 minute trip west on IN 28 then south on IN 213.

You’ll run right into – Beck’s Hybrids.

Enter Beck’s reception – and you’re suddenly in a faith based bookstore.

With several choices in your flavor of coffee.

A short stroll across their Atlanta, Indiana campus – take their self-guided museum tour.

But not before you graze their swag-filled – Country Store.

In stark contrast, 8 minutes north of Atlanta is another national Ag brand.

Publicity traded and corporately owned with non-descript – almost barracks like – buildings.

Outfitted with cold, gray wired phones

You’ll need to ID your party in a laminated book before being – ‘buzzed – in’.

Red Gold and Beck’s Hybrids offer this sort of hospitality because – it’s in their DNA.

This week – when you’re entering your reception arena take stock of what is offered.

You’ve walked through it a hundred or perhaps a thousand times.

Does your reception resemble a Hard Rock Café – or a bank lobby?

It’s the first portal to your clients.

Is YOUR DNA on display in your reception?

That determines – your perception.

Next Week: Preparation

Kevin Robinson is a record-setting and award-winning programmer.  His brands consistently perform in the Top 3 of the target – often times as the list leader.  In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand.  Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position.  His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent.  Kevin lives in Indiana with his wife of 32 years, Monica.  Reach Kevin at (314) 882-2148 or kevin@robinsonmedia.fm.