“By failing to prepare – you are preparing to fail” -Benjamin Franklin

Everyone – everywhere needs to prep.

Executive Chef – Hockey Player – Florist.

If you’re a speaker – you need an Elevator Speech.

Check out what coach and educator Fred Miller says about that – here.

Sellers (And we all are) – Sandler Institute’s Jody Williamson has pre-call tips for you – here.

We’re often asked – “Does Robinson Media do a prep sheet for their clients?”

The answer – no.

We recommend when prep services are up for renewal – drop them.

Most of which are typically soaked with The Daily Horoscope, Today In History and The Impossible Question.

With our ‘Three in Three’ prep exercise we teach.

You quickly learn you don’t need them.

Plus, when talent develops their own prep – there’s emotional equity.

You literally can prep content – in the time it takes to read this article.

Audience is engage by the stories – topics that emotionally resonate – the theater of your show.

Internet – local paper – or simply by observing the world around you.

Still think you need prep sheet?  There’s plenty of free stuff out there.

If you can’t find it here, you probably don’t need it.

Just so you know – it took over 60 minutes to prep – this article.

Uncomfortable about cutting the prep sheet lifeline?

I know a guy.

Next Up – The Black Mirror

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in Indiana with his wife of 32 years, Monica. Reach Kevin at (314) 882-2148 or kevin@robinsonmedia.fm.