Celebrity Chef Anthony Bourdain – does it.

Clinton and Trump – do it.

Lin-Manuel Miranda – did it.


Prep for their success.

It matters not what that process is – just have a consistent, robust prep plan for your brand.

We often get the question – “Does Robinson | Media do a prep sheet for their clients?”

The answer is no. We often recommend, when prep services are up for renewal to drop them.

With the Internet why would you ever need it – and if it existed, it would be outdated by delivery time.

The most important issues that resonate with your Listener include relationships, jobs, entertainment, health and episodic content.

Most of which you won’t find in a prep sheet that are typically soaked with The Daily Horoscope, Today In History and Celebrity Birthdays.

Low hanging fruit.

Your audience is engage by the stories you tell, topics that emotionally resonate and the theater of your show.

So, as you can read this in less than three minutes, you can prep in the same amount of time.

With assistance via the Internet, local paper or simply by observing the world around you.

Still think you need prep sheet?  There’s plenty of free stuff – there.

If you can’t find it here, you probably don’t need it.

Make the uncomfortable choice and cut the prep sheet lifeline.

Content will then contain YOUR unique angle on connect everyone else also has.

And the audience will hear your ownership of it.

Next Week: Relevancy Revisited


Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or