
“Be different – stand out – and work your butt off” – Reba McEntire
If you’ve encountered Reba – she’s a true pro. And she stands out!
As she certainly did at last night’s Academy of Country Music celebration.
In recent back – to – back state association career presentations, media staffing pro and friend Laurie Kahn emphasized the value of – being professional.
And – she is spot on.
While job seeking, enlist professional resume assistance – grab a professional head shot – and solicit professional interviewing tips.
In addition (covered here before):
- Practice your voice-mail message – you WILL get voice mail
- Send that day – hand-written thank you notes – nobody is doing it
- Develop an Elevator Speech – a few sentences to open the interview
- Dress for the interview – job appropriate
- MAIL a dressed-up package – again – no one is doing it
Through all your professional dress up remember to – stand out.
Be unique – memorable.
Do this by finding a ‘voice’ for – your resume.

‘Look’ for the head shot.

‘Style’ for interviewing skills.

If you’re a performer, dress your package accordingly.
Far too many professional ‘looks’ simply do not ‘print’.
And – read again – Reba’s quote above.
Next Week: Podcast Doc
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. He is also a featured speaker to national groups and state associations. Kevin lives in Indiana with his wife of 33 years, Monica. Reach Kevin at (317) 769-0583 or kevin@robinsonmedia.fm.