The dogmas of the quiet past are inadequate to the stormy present.

The occasion is piled high with difficulty,

and we must rise with the occasion.”

Abraham Lincoln

Sure, the media splatters bad news like a low-budget horror film.

The destruction aftermath of the most current lay-off storm has a long line of rudderless talent struggling with an evolving future.

Spinning out of his profitable 70’s, one entertainment brand found little success other than work on daytime TV.

Hosting a game show.

But Donny Osmond looked boldly at the character of his past – leaning on counsel from close friends and family.

And – Donny clearly rose to the occasion.

Despite being known for Tiger Beat covers and Puppy Love, Donny released a GREAT song – in 1988.

As a mystery artist – without the precondition of a picture – or his name.

Soldier of Love went on to peak at #2 on the Billboard Hot 100.

Donny’s follow-up Sacred Emotion ran up the Adult Contemporary charts.

Evolution complete?


With his GQ looks and newfound fame, Donny accepted a call from Andrew Lloyd Webber to lead thousands of performances in Joseph and the Amazing Technicolor Dream Coat

The brand of Donny is just like YOUR brand.

The legendary Z100 in New York and Kiss-FM in Los Angeles survived awful 80s

Tiffany, Milli Vanilli, Paco.

Portland’s KINK – Chicago’s WXRT – survivors of five decades of evolution.

Though both introduced Culture Club’s Do You Really Want To Hurt Me to the world.

In the turbulence – one sure key to the evolution of your brand?

Your craft – your career.


Next Week: The Find

Kevin Robinson is a record-setting and award-winning programmer.  His brands consistently perform in the Top 3 of the target – often times as the list leader.  In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand.  Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position.  His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent.  Kevin lives in the Indianapolis area with his wife of 32 years, Monica.  Reach Kevin at (314) 882-2148 or