“Appear weak when you are strong, and strong when you are weak.”
-Sun Tzu
Every brand has one.
Every player has one.
You have one – too.
A Secret Weapon.
It’s the differentiator – however small – that yields WOW results.
The Secret Weapon is totally subjective, non-quantifiable and all gut.
Here’s just a few – stolen for your Secret Weapon Starter Kit:
In music radio, every top programmer keeps their Secret Weapons close.
Those songs – which either record companies marketing was fumbled or simply buried.
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Classic Hits -Honeymoon Suite’s best record barely had substantial airplay.
Finding the ‘secret sauce’ with you or your brand is unique – to you!
Listen to your gut – and arm your plan for Secret – Success.
Next Week: Angels
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Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.
