“Nobody Wants To Play Rhythm Guitar behind Jesus – Everybody Wants To Be the Lead Singer in the Band” Rhythm Guitar – Oak Ridge Boys
Building a successful team is messy business.

There’s talent and – at times – chemistry to buy or build.

Once assembled, roles MUST be clearly assigned – and executed.

Not everyone is a – ‘lead singer’ – or first mic.

This is NOT simply a media struggle.

Take a minute and click here – where you’ll find a rare gem.

The legendary band – Chicago – assembling a rough mix of their near-perfect symphony – ‘Feeling Stronger Every Day’.

 Hear the collaboration – and working chemistry.

And also note – that keyboardist Robert Lamm would never come near to Peter Cetera’s vocal.

Or that Walter Parazaider’s sax would be a fish out of water in the hands of trombonist James Pankow.

Every assigned role is near perfection.

Hear Chicago’s FINISHED ‘Stronger’ – by clicking – here.

In the early 90’s, Michael Jordan took an NBA sabbatical.

Scotty Pippen attempted to take his team’s offensive role – and fumbled.

Pippen’s skills – and role – was as a pure defender.

Tremendously talented afternoon drive hosts might never take a first mic in a morning show.

Talent needs to be wired – and cast – that way.

Weigh each assembled team member as – casting a movie role.

With multiple auditions, strong defined roles and vetted by a leadership panel.

This will certainly make your team – stronger.

Next Week: Rear View

Kevin Robinson is a record-setting and award-winning programmer.  His brands consistently perform in the Top 3 of the target – often times as the list leader.  In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand.  Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position.  His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent.  Kevin lives in St. Louis with his wife of 30 years, Monica.  Reach Kevin at (314) 882-2148 or kevin@robinsonmedia.fm.