“Nobody Wants To Play Rhythm Guitar behind Jesus – Everybody Wants To Be the Lead Singer in the Band” Rhythm Guitar – Oak Ridge Boys
Building a successful team is messy business.
There’s talent and – at times – chemistry to buy or build.
Once assembled, roles MUST be clearly assigned – and executed.
Not everyone is a – ‘lead singer’ – or first mic.
This is NOT simply a media struggle.
Take a minute and click here – where you’ll find a rare gem.
The legendary band – Chicago – assembling a rough mix of their near-perfect symphony – ‘Feeling Stronger Every Day’.
Hear the collaboration – and working chemistry.
Every assigned role is near perfection.
Hear Chicago’s FINISHED ‘Stronger’ – by clicking – here.
In the early 90’s, Michael Jordan took an NBA sabbatical.
Scotty Pippen attempted to take his team’s offensive role – and fumbled.
Pippen’s skills – and role – was as a pure defender.
Tremendously talented afternoon drive hosts might never take a first mic in a morning show.
Talent needs to be wired – and cast – that way.
Weigh each assembled team member as – casting a movie role.
With multiple auditions, strong defined roles and vetted by a leadership panel.
This will certainly make your team – stronger.
Next Week: Rear View
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or firstname.lastname@example.org.