“The Will To Win Is Nothing Without The Will To Prepare To Win” -General George Patton

July 5th, 2008.

The Williams Sisters had three short hours for both their emotions and muscles to recover.

Previous that morning, Venus dispatched Serena in short order for her fifth Wimbledon singles title.

Later that same day, the sisters would also take the Women’s Doubles Title.

During their win, NBC’s John McEnroe remarked that with a Williams’s triumph, collectively the girls would walk away with a 2.5 million dollar day.

The money was right.

Wrong to assume their paycheck involved – just this one day.

That day – THAT day had years behind it.

Invisible is the sprout of their journey – the thousands of balls pounded on the Compton public tennis courts or the years of adjustments to refine their game.

Just as Brooks Koepka stunned the golfing world this Father’s Day, tying a US Open record while raking in a record 2.1 million dollar – day.

THAT day – arrived only after hundreds of range and weight room hours while pounding the field on The European Challenge Tour.

Rush Limbaugh, Howard Stern, Ryan Seacrest – all have landed record contracts.

From the will to prepare for their big paycheck.


It’s a discipline that still evades media – on all sides of the building.

Run an off-air ‘scrimmage’ with a new player before exposing them to air.


Seller in front of a BIG pitch – practice that presentation before the client meeting.

The often-used quote from General George Patton – often eludes media.

Practice – Practice – Practice.

Those Williams Sisters?

They grabbed their 6th Wimbleton title last year.

YOUR ‘million-dollar-day’ awaits – after putting the perspiration to arrive there.

Next Up:  No Small Parts

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in Indiana with his wife of 32 years, Monica. Reach Kevin at (314) 882-2148 or kevin@robinsonmedia.fm.