Give me six hours to chop down a tree and I will spend the first four sharpening the axe. –Abraham Lincoln

You’ve may have heard them before.

It was most likely heard on a Boy Scout camping adventure.

The 5 P’s of Success.

Proper – Planning – Prevents – Poor – Performance.

The military often adds a Not Safe For Work – 6th ‘P’.

Inside modern media studios you’ll find technology that would wow Buzz Lighyear.

Whizzing computers, digital LED’s dancing to the sound, track lighting straight out of Architectural Digest with automation systems running the entire operation.

And – it’s running the talent.

Little attention is invested in the small details that create BIG media brands.

When most started in media, at least an hour of time required to operate the facility.

Before prepping for the show!

It’s why media needs to incorporate a different set of ‘5 P’s’ of Success:

  1. Plan – set time aside to truly plan your show
  2. Practice – media (especially radio) is the least practiced fine art acumen
  3. Prepare –prepare all the tools you need for the show
  4. Present – the act of presenting your content in a consumable form
  5. Proof – listen to your craft often for proof of improvement

Challenge yourself and your talent to prep BEFORE going into the studio.

In a blink of an eye, words are all we have to make an impact.

Let’s not waste them.

                                                       Next Week: The Power of We


Kevin Robinson is a record-setting and award-winning programmer.  His brands consistently perform in the Top 3 of the target – often times as the list leader.  In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand.  Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position.  His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent.  Kevin lives in St. Louis with his wife of 30 years, Monica.  Reach Kevin at (314) 882-2148 or