|“We are stardust, we are golden
We are billion year old carbon
And we got to get ourselves back to the garden” -Crosby, Still & Nash
Woodstock was all about – The Fringe
The Fringe is where interesting – happens.
|Example – every photograph has a main theme.
The shutter is snapped for the eye to see – the central item.
However, what is on the peripheral gives the photo character.
Here you go – the below photo has a central subject.
Zoom out and watch how the fringe takes your mind a touch deeper.
The same goes with the pictures you paint on the radio.
Another quick example – the following tight headshot from somewhere deep in the 80’s:
Zoom out and the picture reveals greater depth – albeit somewhat embarrassing.
There’s much to learn from – The Fringe.
As a story-teller, you have a generous level of acceptance simply by relating your
experience – with conflict – in a humorous way.
Rush Limbaugh’s affection for cigars.
Bobby Bones’ childhood.
Jen Myers and her courageous cancer battle.
Details that paint a broader picture of the voice rumbling the speakers.
To build a deep relationship and get the audience to LOVE you – zoom out.
Show ‘em The Fringe.
To paraphrase Charles Osgood, the ‘fringe’ lets us ‘see you on the radio’.
Next up: The 2.5 Million Dollar – Day
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in Indiana with his wife of 32 years, Monica. Reach Kevin at (314) 882-2148 or firstname.lastname@example.org.