”You don’t have to be satisfied with America as you find it. You can change it.”
– Upton Sinclair The Jungle
Budget time – 2016.
Soon – the calendar will be fresh.
In 9 short weeks, the New Year will arrive.
If you believe the headlines, danger continues to drum in The Media Jungle.
Consolidation has leveled and the bigs will be shedding brands.
Couple this with multiple new, digital mediums hungry for what he have – 93% of America’s ears – and the jungle appears dark.
This however, creates – opportunity.
So, what can YOU do?
Excel.
NOW is the time for excellence.
No Junior Varsity.
Only the strongest soldiers at every position.
- Market Managers, find innovative avenues for listener engagement and revenue streams. If you’re not getting the best from your strategic partners, replace them in 2017.
- If you’re a content creator or talent, no coasting this coming or any year. Your only chance of connecting among the clutter is with custom, focused, credible breakthrough content for your Listener.
- Sellers, custom presentations Demonstrate the true difference that your brand provides. Then focus your client’s creative on the experience, not price and item.
Not satisfied with your brand – today?
Change it.
Or someone – some thing – will change it for you.
In The Jungle, the lion is King.
Today, choose to be the King of your brand.
Next Week: Message
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or kevin@robinsonmedia.fm.