What lies behind us and what lies before us are tiny matters compared to what lies within us. – –Oliver Wendell Holmes
In the digital space, it’s tough to really get to know – us.
There are a small handful who of you who do REALLY know each other.
The latter group knows by juicing your network and seeking collaboration, we become more powerful than ME.
The power of WE is far superior to the power of – ME.
Those who follow The Robinson Report know that it’s become a weekly passion.
Weekly, sharing knowledge about media from people far smarter, mistakes made personally and successes enjoyed in multiple formats.
As an explanation reset, The Robinson Report is designed to consumable in less than three minutes and actionable within three hours.
Strategic and tactical observations you can put in place – immediately.
The reasons to share this knowledge are many – but boil down to two:
- The State of Media
-The hope is to drive through the belly of our country – hearing local media filled with passion, true communication and vibrant life – the reason we were drawn to our business!
- You
-We cannot grow media in a vacuum. We’ll need to channel the WE in our business to make US better!
Gone are the days when media would stunt against each other to create buzz.
Now – every device is competition.
Today, in order to grow, we must collaborate or legacy media will be this Millenniums’ 8-Track tape.
The real reason for audience loss is – LESS compelling content.
Remember listening to your favorite talent when you were young and the thrill you got from the connection?
I do.
Let’s get that back.
If you ever have a thought, observation, disagreement, different angle, please reach out.
Although the evil of e-mail has consumed us, let’s reach out to each other – personally.
And on OUR spoken voice.
There is no more powerful medium than the spoken word.
So, what is inside YOU can share with US?
NEXT WEEK: Spectacular
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or kevin@robinsonmedia.fm.