|· In Appleton, Wisconsin a long haul driver loads his Peterbilt with summer sweet corn for a cross-country run. Needs to arrive before the harvest turns.
· In Iowa, Iowa Corn 300 Helio Castroneves and his crew sweat through a red-flag rain delay, waiting for the track to dry. Adjustments to the conditions are needed.
· Boise, Idaho. A family piles into their mini-van, headed south on I-84 for a weekend in Ogden, Utah. They stop by the Wapi Lava Fields – just because.
· It’s been 10 years since middle-aged men convened at the 2007 NAB Radio Show proclaiming radio will be ‘re-branded’ by the year 2020.
That year in Austin, NAB figureheads read the press, drank the Kool-Aid and were convinced the radio image was broken.
Many of those same NAB’ers will return to Austin this September with reflection that they were far from the mark.
Radio trends – are strong.
Broadcast media – especially radio – has survived the road and the race, regardless of the speed bumps.
Television, 45 records, cassettes, CD’s, Mtv, satellite radio, Napster, iPhone.
All reported as radio – killers.
Every one of our roads (stations) is unique.
And the race (strategic battle) is market specific.
There IS no cookie cutter.
Radio re-invention is occurring at many levels – with great success.
When guys in suits tell you that a race worked in Reno – or Raleigh, tell them that your road is different.
It’s – market unique.
Enjoy the ride.
Next Up – It’s NOT just – Radio
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in Indiana with his wife of 32 years, Monica. Reach Kevin at (314) 882-2148 or firstname.lastname@example.org.