In February, you may have read THIS article on – on The True Threat.

No longer is it simply morning TV – or any other screen.

Nor is The True Threat far from The Connected Dashboard, Podcasting or Second Screening.


The True Threat is – Us.

Marketing blogger Seth Godin refers to this as Optimize vs. Maximize.

Although it goes against the current, Social Media is a focus grinder.

All of THAT – Facebook, Twitter, Instagram, Snap Chat (shiny new toys) – has taken focus off The Mother Ship.

If it weren’t for The Mother Ship, none of THAT would matter.

Optimizing – or Maximizing.

Optimizing time – for The Mother Ship.

Hyper-targeted content – time discipline – effective appointment scheduling.

When a brand stumbles, it’s usually lack focus.

Log your time this week – if you are focusing MORE on non-Mothers Ship issues – you will lose.

THIS – points out parallels of other brands self-inflicted wounds:

Tradition media has rendered The Mother Ship – rudderless.

“Technology – is NOT the REAL disruptor”.

Focusing on the icing (digital) and not the cake (brand) for your customer – is.

Up Next – Community

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in Indiana with his wife of 32 years, Monica. Reach Kevin at (314) 882-2148 or