“The difference between flowers and weeds is – judgement.” Wayne Dyer
During a delightful Spring day, you come upon a clearing with spectacular flowers in bloom, colors of every hue with aromas that would knock a bee off its perch.
A thing of God’s beauty – but chocked full of flaws.
As you drop to your knees to view a small patch of this wonderful field – you also notice a tremendous amount of weeds surrounding the flora.
GREAT brands are much like this field.
The strategy is on cue, executing with genuine excellence and communication.
Tactics flow flawlessly, both painting the brand in broad strokes and generating results.
But inside the details, you find the weeds.
No brand is perfect. Not Starbucks – McDonald’s – Apple.
Every change will sprout ‘weeds’.
We can pull them, but like dandelions – they tend to grow back with veracity.
Plus, with proper perspective, weeds can be good.
It’s a natural human trait. No one is perfect the first time – or ever.
And – there’s never the perfect time to plant the ‘new’.
Steve Harvey tells us just – to jump.
Have patience with the weeds.
You can separate the wheat from the chafe after ‘the new’ takes root!
NEXT WEEK: The Thin Blue Line
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or firstname.lastname@example.org.