Around the hoop, it’s easy to grab coaching comparisons.

Would Duke’s basketball coach Mike Krzyzewski be as successful today if Bob Knight hadn’t mentored him first as a player at Army and then an assistant with Indiana?

Nearly all of us have or had one.

They carry names like teacher – mentor – tutor – big brother.

Talent – Coach.

There’s good reason ‘talent’ precedes ‘coach’.

Without talent first, there is no – coach.

Talent trumps coach – every time.

Also note that the term COACH is not Talent Critic, Talent Manager or Talent Dissector.

The term COACH shows up in my Webster Dictionary as:

‘One who instructs or trains especially one who instructs players in the fundamentals of a competitive sport and directs team strategy’.

 Clearly, coaching can vastly improve talent.

Some of the best coaches were mediocre performers.

Ever see Bob Knight play basketball – not pretty.

At Robinson | Media, we coach:

  1. Strategic alignment
  2. Tactical atmospherics
  3. Hands-on programmer and talent training

If you’ve elected not to be our partner, enlist someone who can help you grow.

Manager, seller, engineer.

Production whiz or air talent.

Better yet – become a mentor or tutor today.

Share one thing you’ve learned with someone else on your staff.

Yes, even though it’s a beaten cliché, pay it forward.

Who knows – without Clifton ‘Pop’ Herring, the Chicago Bulls might have six fewer championships.

Next Week: Puppy Love

Kevin Robinson is a record-setting and award-winning programmer.  His brands consistently perform in the Top 3 of the target – often times as the list leader.  In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand.  Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position.  His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent.  Kevin lives in Indiana with his wife of 32 years, Monica.  Reach Kevin at (314) 882-2148 or