Around the hoop, it’s easy to grab coaching comparisons.
Nearly all of us have or had one.
They carry names like teacher – mentor – tutor – big brother.
Talent – Coach.
There’s good reason ‘talent’ precedes ‘coach’.
Without talent first, there is no – coach.
Talent trumps coach – every time.
Also note that the term COACH is not Talent Critic, Talent Manager or Talent Dissector.
The term COACH shows up in my Webster Dictionary as:
‘One who instructs or trains especially one who instructs players in the fundamentals of a competitive sport and directs team strategy’.
Clearly, coaching can vastly improve talent.
Some of the best coaches were mediocre performers.
Ever see Bob Knight play basketball – not pretty.
At Robinson | Media, we coach:
- Strategic alignment
- Tactical atmospherics
- Hands-on programmer and talent training
If you’ve elected not to be our partner, enlist someone who can help you grow.
Manager, seller, engineer.
Production whiz or air talent.
Better yet – become a mentor or tutor today.
Share one thing you’ve learned with someone else on your staff.
Yes, even though it’s a beaten cliché, pay it forward.
Who knows – without Clifton ‘Pop’ Herring, the Chicago Bulls might have six fewer championships.
Next Week: Puppy Love
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in Indiana with his wife of 32 years, Monica. Reach Kevin at (314) 882-2148 or email@example.com.