“It’s NOT the Leftovers that are wasteful – but those who either don’t know what to do with them or can’t be bothered with them.” – Julian Baggini

Your refrigerator is full of them – and by Cyber-Monday, you’re sick of them.

Last week we covered Clutter Creep – the piling on of ideas without shedding stale concepts.

Now that you’ve reviewed your brand for clutter, what to do with The Leftovers?

Those once- sacred artifacts that are dumped in the hold file.

Genius Fred Jacobs referred to them as Zombies – just last week.

The Leftovers aren’t without value – to someone else.

They had true purpose for you – but the shelf life expired.

So, in the spirit of the holidays, share them.

Ring up a colleague in a similar business.

Offer them the strategic, tactical and execution guts of the program that once brought YOU success.

Networking with a voice – not virtually – is a lost art.

Think of it as an Open Book garage sale – where the currency is ideas.

More times than not the voice on the other end with share one (or more) future Leftovers – in return.

Next Week: Alliances

Kevin Robinson is a record-setting and award-winning programmer.  His brands consistently perform in the Top 3 of the target – often times as the list leader.  In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand.  Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position.  His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent.  Kevin lives in St. Louis with his wife of 30 years, Monica.  Reach Kevin at (314) 882-2148 or robinsonmedia.fm.