The call – or email – comes this way at least once per week.
“What do you know about – Podcasting?”
The digital audio space is better left to – Podcast ‘experts’.
And – there are many of them.
From those brilliant minds, below are quotes from successful Podcasters.
And – a list of considerations before you deep-dive into the digital audio world.
- Why Podcast
-What is motivating you to Podcast
-What are your goals for the Podcast
-Do you realistically have time to Podcast
“Make a list of 10 keywords that your podcast should rank for.” John Lee Dumas – Entrepreneur On Fire
- Commitment
-Create the TIME to commit to it long-term – consistent schedule
-Prep each cast so there’s no ‘winging it’
-You’ll also need time for post-production and distribution
“Before even starting your podcast come up with a unique premise that will appeal to a specific audience.” Taki Moore – Marketing Machine
- Practice
-Create a few real time demos of your Podcast
-After editing demo play for a few trusted ears – be passionate about topic
-Develop many topics/angles before launch as a few ideas will multiply with time
“Interview as much as possible. Interview your friends and family, then listen back to it and improve on the areas that need to be stronger.” Robert Gerrish – Flying Solo: How To Go It Alone In Business
- Followers
-Do you have a social footprint or database to get followers
-Find one social media platform to dominate initially – add more later
-Which platform is best for your content – Twitter – LinkedIn – Newsletter
“Look up 3 podcasting groups on Facebook and join them.” Tim Paige – ConversationCast
- Respect Time
-Be intentional and focus your Podcast to ONE topic
-No ‘perfect’ length – Tedx Talks are 20 minutes – less is more to start
-Write the END first – then work backwards
“Write down a list of values that your podcast offers, and focus the show on those points“ James Schramko – Superfast Business
- Audio
-Audio is more important that video as sonics ‘print’ better than pictures
-Invest in quality set up – room soak – microphones – no phone guests
-Use audio FX program if necessary to ‘punch’ the audio for consumption
“Write down a list of three practical and actionable steps you could take in improving your podcast’s visibility“. Omar & Nicole – The $100 MBA
- Target
-Define a target podcast consumer and how they need to hear the product
-Who else is in your lane – if crowded develop unique niche
-Smaller or boutique the products – creates avid first adopters
“People probably aren’t going to listen to your Podcast – initially. But if you like it and keep putting it out, people will find it.” Keith Kingbay – New Player Has Joined
- Promote
-Develop a marketing plan to promote your Podcast
-Partner with other Podcasters (or guests) to megaphone the product
-Utilize web partner to link your Podcast in their blog
“Human beings love to buy stuff. But we hate being sold to through the old paradigm. So consider that when you podcast because at the end of the day, you should be selling.“ Glen Carlson – The Dent Podcast
9. Distribution
-Create a unique landing page for your Podcast on exiting web site
-Decide ONE place for consumption – iTunes – Sound Cloud – Stitcher
-E-Blast to your existing database about your Podcast
“Finding success in Podcasting has to be secondary. If you’re getting inti it for the success or the money, the industry isn’t quite there yet. It should be for the love of the game right now.” Matt Gourley – Earwolf
10. Story
-Tell a story that has a strong OPEN to hook the consumer
-Story should have an open – middle – strong end with pre-sell
-Take a situation that was solved with your service – testimonials
“Podcasting is great. Total Freedom.” Bill Burr – Comedian
You will almost certainly – as Matthew McLean wrote in THIS 2017 article – suffer from ‘PodFade’.
See #3.
New to digital audio?
Hire a coach – or Podcast Doc.
They keep your brand focused, accountable and motivated.
Next Week: Roosevelt Rodeo
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. He is also a featured speaker to national groups and state associations. Kevin lives in Indiana with his wife of 33 years, Monica. Reach Kevin at (317) 769-0583 or kevin@robinsonmedia.fm.