Not sure when it happened last.
But it happened.
In a Casey’s General Store parking lot, sucking down an Arnold and munching on a Slim Jim.
Waiting for the final chapter in a wonderful story.
On – the radio.
Sure – growing up there were times inside a ‘71 Gremlin waiting to hear WNAP’s Buster Bodine talk up an E.L.O. record.
Or the rush to bed for WLS’s John Records Landecker to open the Boogie Check lines.
This was different.
This was – National Public Radio?
Knowing that traveling another 5 miles to the Illinois River Road would mean losing Carbondale’s NPR affiliate WSIU.
And – the compelling Fresh Air story of Nathaniel Ayers.
Perhaps you know his story – and caught the ensuing movie?
It surprised me that I’d pull over to catch the final words.
The content, compelling.
The story construction, magnetic.
Excellent – pre-promoting
With an exact appointment for the Listener which preceded every break in the tale.
Listen – or read – the story by clicking here.
The last time you stopped to hear a piece of content?
This country is populated with compelling storytellers who have been neglected and strangled by untrained managers
And coaches.
Often dangling a stopwatch.
Let them tell their stories.
Soon we’ll be driving through your town.
Will there be an excuse to grab a Slim Jim or keep driving?
Next Week: Creation
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.