The Robinson report – The 2.5 Million Dollar Day

“The Will To Win Is Nothing Without The Will To Prepare To Win” -General George Patton July 5th, 2008. The Williams Sisters had three short hours for both their emotions and muscles to recover. Previous that morning, Venus dispatched Serena in short order for her...

The Robinson Report – The Fringe

“We are stardust, we are golden We are billion year old carbon And we got to get ourselves back to the garden”  -Crosby, Still & Nash Woodstock was all about – The Fringe The Fringe is where interesting – happens. Example – every photograph has a main...

The Robinson Report – Brand – or – Bland

“There’s a trend in marketing today to make brands “fully integrated” and “seamless.” In other words, to eliminate all incongruity and surprise. Shallow blands are fully integrated and seamless. To be deep and attractive, a brand must have incongruent characteristics...

The Robinson Report – In Your Words

Passion is a funny and fleeting thing – at times void of common sense. Colleague and Radio Genius Fred Jacobs recently reflected on radio as a career. Job satisfaction and Careercast’s list of the 10 Worst Jobs in 2017. Read Fred’s take on why the survey missed...

The Robinson Report – Find It

“The real voyage of discovery consists not in seeking new landscapes,but in having new eyes” -Marcel Proust Nearly eight months have passed since we discussed – The Last. Including – the discovery of Stevie Nicks, Adam Corolla, Jimmy Kimmel and Sarah...